Evaluating viral marketing

Today I created a quick chart to track how the viral marketing campaign is going. After initial promotion, we received a pretty solid response, with slow steady growth as I continued to get the initial word out. At the moment, you’ll see a hockey-stick shaped spike at the end that occurred at some point after I finished my work and went to bed. The trick to taking this to the next level is whether or not anyone out there thinks this is funny or cute enough (or stupid enough, for that matter) to share it with others. Primarily, they need to share it with individuals who are outside my network and sphere of influence. I know of two instances of that so far. We’ll see what happens.

Okay, so I write and share a lot of content on my Web site–mostly about Joomla and Web Content Management systems. So how does traffic to this content compare? Well, it’s been on the site less than 24 hours, and it’s already the fourth most popular content on the site. Getting to third will be easy. I would consider this a fairly significant successful experiment if it surpasses the number one spot, which really won’t require more than about 500 page views!

As I continue to work on this project, I’ll continue to offer updates and reflections here.

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